Eira Parry

Founder and Director of High Performance Parenting

Eira worked as a coach for British Rowing for 8 years, her remit was to find new Olympians. In this role she worked with athletes from age 13 up to 30, taking them from their very first outing in a boat, through to making it on to national teams. Many of Eira’s former athletes went on to win European, World and Olympic titles.

As part of her coaching role, Eira developed relationships with athlete’s families, particularly their parents. And although she was all too aware of the importance of the parents’ role in a young athlete’s development, as a busy coach there wasn’t always the time to prioritise their needs.

And thus High Performance Parenting was born. Working with clubs, schools, governing bodies and corporate networks, HPP offers a support service for parents of young athletes involved in any sport at any level. HPP runs seminars and workshops looking at subjects such as nutrition, anti-doping, sport/life balance and talking to your child about their sport.

As well as supporting and advising parents, HPP offers a great opportunity for parents to feedback to coaches, thus streamlining and synergising the parent/coach relationship.


Eira is passionate that the journey in sport should be positive and offer opportunities for growth and learning, for athletes, coaches and parents alike.